Author Archives: admin

Raves for Reading Raven

Early Ascent is a Seattle start-up that recently captured Apple’s attention with their new Reading Raven iPad app.  The app market is filled with products for young children that claim to teach them to read, but Reading Raven actually follows … Continue reading

Posted in Apps - pre-school | Comments Off

Now THAT’S a friendly and intuitive user interface!

What a glorious way to deliver content. Brilliant!

Posted in Content is King | Comments Off

Done right, business IS personal

I have come to loathe the phrase “It’s not personal, it’s business.” Is this something they teach at those high and lofty business schools? Because if it is, I think the MBA curriculum is in dire need of an overhaul. … Continue reading

Posted in Business philosophy | Comments Off

If B2B marketing e-mails could talk

You won’t be receiving one of these from Sandcastle anytime soon! 

Posted in B2B, Marketing | Comments Off

Microsoft is back in the education arena – this time in a BIG way!

The education arena is not a new one for Microsoft.  The company has dabbled in educational media on and off for decades.  But it seems that each time they do, they go through an identity crisis of sorts and, a … Continue reading

Posted in Microsoft, Kids, and Education | Comments Off

“Toddl-ology” (Toddlers and technology)

This is Abby, my adorable 18-month-old neighbor, playing with my iPhone. No one ever taught her how to navigate around an iPhone; no one needed to.  Abby, like most children her age, figured out this technology by herself through innate … Continue reading

Posted in Developmental Information | Comments Off

Teaching cursive: Antiquated or still appropriate?

When I was in elementary school, third grade ushered in two significant events.  One was that recesses would now be spent in the Big Girls’ or the Big Boys’ yard instead of the Little Kids yard.  (Just when we started … Continue reading

Posted in Education: Then and Now | Comments Off

A peek into the very early years of Disney Interactive

During yesterday’s cleaning frenzy, I came upon this under my son Aleks’ bed: This is a relic from my very early career (the early 1980’s) when I designed educational software for a brand new, tiny — and definitely experimental — … Continue reading

Posted in Classic Educational Software | 1 Comment

Countdown to re-launch

A few months ago, in a hurry to get back to what I love, I launched this company under the name Carol Snider Educational Consulting.  Oddly enough, the name just didn’t seem to fit. I decided to resurrect the name … Continue reading

Posted in Sandcastle Biz | 1 Comment

Project, program, and product management – what is the difference?

At various times in my career, I’ve held the titles of Project Manager, Program Manager and Product Manager.  Although these titles sound quite similar, the roles represented by them are actually quite different — in spite of the fact that … Continue reading

Posted in Uncategorized | Comments Off